Amazon is launching a TV ad in which an imam and a vicar exchange gifts, before the Black Friday shopping bonanza during which consumers will spend billions with the internet retailer.
The company, which is launching the campaign in the US, UK and Germany, said it was aware of the sensitivities of portraying an inter-faith friendship between religious community leaders.
“We think it is an authentic and charming story,” said Simon Morris, director of advertising at Amazon. “We think it is a legitimate story. We are conscious that some people may be sensitive to it. It is about selflessness and thinking of other people.”
Amazon is launching the ad – which will first be shown in the UK during Coronation Street on Wednesday night – against the backdrop of the British vote to leave the EU and Donald Trump’s victory in the US presidential election.
There have been reports since Trump’s win of an …