The Mall of America in the US state of Minnesota has employed its first ever black Santa.
Larry Jefferson, a retired army veteran from Texas, will greet children this weekend at the shopping centre’s Christmas experience.
Co-owner of the photo studio, Landon Luther, has told the Minnesota Star Tribune that he’s been looking for a more diverse Santa that children of colour can relate to since last year.
“This is a long time coming,” he said.
“We want Santa to be for everyone, period. It was like finding a needle in a haystack. He considers himself a Santa for all.”
Landon Luther says he got Santa Sid, who’s been having his photo taken with children for the last 20 years, to look for a black Santa.
He finally tracked one down in July at a Santa convention in Branson, Missouri, where hundreds of impersonators convened for a “Kringle family reunion”.
Image caption The Mall of America, in …