Fashion student, Angela Luna, came up with the idea of blending together fashion design, product design, and addressing social needs and created Adiff. Adiff is a humanitarian fashion startup that cares about social issues and wants to raise awareness while creating innovative products that help people in need.
After doing a lot of research, Angela was first moved by seeing the refugee crisis, and those who had to travel long distances and in different types of conditions. Being a fashion student, she wanted to use her skills to help address a lot of these issues.
Seeing refugees have to travel by boat, or travel both during the day and at night, being noticeable, but also at times, needing to hide, she began designing transformable clothing that could respond immediately to these needs.
Luna designed lightweight, durable, and waterproof garments that had reflective materials, and other garments that could convert into tents, …