“This is the story of what can happen when the power of social media is leveraged for something good,” Neistat explains in a YouTube video that documents the extraordinary sequence of events that led to the fund-raising juggernaut.
It all began, Neistat explains, when French Vine and Snapchat star Jérôme Jarre, citing the plight of the East African country, recorded a message on Twitter in which he pleaded with Turkish Airlines to fill one of its flights with food and provisions. Drought-stricken Somalia is facing a catastrophic hunger crisis, with more than 6 million people — more than half the population — in need of food assistance.
The tweet went viral, with fellow social media stars Neistat and Juanpa Zurita, among others. After hearing from Jarre, Stiller recorded his own message urging Turkish Airlines to take action. Kaepernick, along with a host of social media stars, followed suit.
After just a couple of …