It began quietly. This morning, Carter Wilkerson? asked Wendy’s Twitter account how many retweets he would need to earn a free year’s supply of chicken nuggets.
Like most tweets shouted out to the faceless void of #brand Twitter accounts, it should have ended there.
Except: Wendy’s responded.
18 million retweets. Carter was given an impossible task. A job no one could pull off. In the history of Twitter, the most retweeted tweet ever remains Ellen’s selfie from the Oscars, at 3.3 million retweets, and that was with the star power of 12 of America’s biggest TV and film stars, the hype of the Oscars, and the marketing power of Samsung all behind it. Carter would need 5.45 times that many people to achieve Wendy’s sisyphean task. It should have ended there.
Except: Carter tweeted the following:
At the time of this post, Carter’s tweet has over half a million retweets in …