Regular and mini cans of Coke and Pepsi are pictured in this photo illustration in New York August 5, 2014. REUTERS/Carlo Allegri

Sales of soda drinks decreased about 1.2 percent in the United States in 2016, falling for the 12th year in a row, a report by trade publication Beverage Digest showed, as demand was hit by consumer choosing healthier options and a slew of sugar taxes aimed at stemming obesity and diabetes.
The per capita consumption of soda drinks, including energy drinks, fell to about 642 8-ounce servings last year, the lowest level since 1985, when the Beverage Digest began tracking consumption trends, the publication said on Wednesday.
However, total sales dollars increased 2 percent to $80.6 billion as soft drink makers aggressively pushed smaller packs at higher prices per ounce, while lowering emphasis on large discounts packs, the Beverage Digest said.
Soda makers such as Coca-Cola Co (KO.N) and PepsiCo Inc (PEP.N) have been relying on smaller pack sizes and premium packaging to drive margins in developed markets. They are also making …
READ MORE ON REUTERS.COM