What does the future of PTSD treatment look like? If you ask the folks at Dr. Bronner’s, the leading natural brand of soap and personal care products known for iconic labels and a culture of supporting numerous social and environmental causes, it’s pretty psychedelic.
Dr. Bronner’s has announced plans to contribute $5 million over the next five years to the non-profit Multidisciplinary Association for Psychedelic Studies (MAPS), in support of its work in exploring MDMA-assisted treatment for sufferers of PTSD(post-traumatic stress disorder).
If funding psychedelic drug trials seems a little outside the wheelhouse for a soap company, it’s not — at least, not for the Bronner family.
Founded by Emanuel Bronner in 1948 , soap making became a vehicle for his “all one” message of love and unity, one that underscores the Bronner family commitment to healing both on the personal and on the planetary levels.
“There is tremendous suffering and pain that the …