Fire crews were called to the 14-storey block of flats in Appleford Road just before 9am and the fire was under control by 10.20am.
The flat was described as “100 per cent alight” by the fire service, who said the third-floor lobby was also on fire.
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Station Manager Jim Smith who was at the scene said a third-floor flat was “completely alight and smoke was pouring from a window”.
He added: “Control officers did a brilliant job keeping residents calm and ensuring those who were trapped or couldn’t move were in the safest place while firefighters reached them.
“Crews worked quickly to bring the fire under control and rescue 50 people.
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