If you’re the kind of person who has a stubborn little sugar devil perched on your shoulder most of the time, perhaps a visit to Mexico is in order. In January 2014, the Mexican government implemented a tax on sugar-sweetened beverages (SSB), and a new report says the tax has slashed soft drink sales by a whopping 6%. Taxing toxicity—it’s a thing.
In the study, published in the Journal of Nutrition , researchers at the Center for Health Systems Research, National Institute of Public Health, Cuernavaca, say their objective was to analyze the buying patterns of non-alcoholic beverages and water after the tax began. To achieve their analysis, the investigators worked with four rounds of the National Income and Expenditure Surveys: 2008, 2010, 2012, and 2014; by household income, urban and rural demographics, and household composition.
It’s noteworthy that Mexico has high rates of obesity—”more than 70% of …