The Pediatric Brain Tumor Foundation (PBTF), a nonprofit dedicated to families facing a child’s brain tumor diagnosis, teamed up with a variety of animation/vfx/commercial studios, including Titmouse, Psyop, Gentleman Scholar, MPC, Lobo, and Hornet, to produce a series of animated videos aimed at making cancer less scary for children.
The project, Imaginary Friend Society, was conceived by the RPA ad agency and consists of 20 different shorts. Each short uses animation to explain a different aspect of cancer diagnosis and treatment in an engaging and relatable way for children. The studios that contributed to the campaign provided their services pro bono.
The idea, according to the PBTF, stemmed from the lack of child-friendly material addressing the medical and emotional aspects of cancer:
Kids with cancer are bombarded with an array of invasive procedures that are equal parts unfair and unfamiliar. These concepts are not only intimidating, but completely foreign to them. The idea …