The Quiet Hour program, which reduces noise and distractions to make shopping easier for customers who find heightened sensory environments challenging, was met with widespread praise from customers during a trial at the Ringwood and Balwyn East stores in Melbourne in August.
In a viral Facebook post, Melbourne mum Emily Dive thanked Coles and said she was “fighting back tears” while shopping with her son, describing it as a “milestone”.
During Quiet Hour, store lighting is dimmed by 50 per cent, Coles Radio switched off, register and scanner volumes reduced to the lowest level, trolley collection stopped and roll cages removed from the shop floor.
PA announcements are also stopped, except in the case of emergencies, free fruit is offered at customer service, and additional team members will be available to support customers.
From today, Quiet Hour will now be offered at an additional 66 stores, one store in every region across Australia, every …
READ MORE ON NEWS.COM.AU