When Michael David Loftin walks down the beach, he can’t just ignore a piece of litter; he’s got to pick it up.
That’s what he has in common with over 5,000 volunteers of 808 Cleanups, the nonprofit he co-founded in 2014: “Basically, we can’t stand to just do nothing.” It would be easier to simply shake their heads about how horrible the pollution is, but they feel compelled to take action, he added.
“The big wake-up call for us was the graffiti tagging on hiking trails,” he said, also referring to co-founder Wayde Allen Fishman. It opened up their eyes to litter dumping and the negligent way people treated the environment in general.
This year the nonprofit counted 5,476 volunteers and had organized 1,287 adopt-a-site programs. The adoption program is the core of 808 Cleanups, which provides the necessary tools and support for people to take responsibility for a site — normally a …
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