More young people are tuning in to Sir David Attenborough’s BBC One natural history programme Planet Earth II than ITV’s X Factor, viewing figures show.
ITV said Planet Earth II had an average of 100,000 more viewers aged 16-34 than X Factor in their slot on Sundays.
“I’m told we are attracting a larger than normal number of younger viewers,” Sir David told the Radio Times.
“Apparently the music of Hans Zimmer in particular is striking a chord with the young. And that pleases me enormously.”
Planet Earth II goes head-to-head with the X Factor Results programme on Sunday evenings.
In total, The X Factor Results show is watched by around seven million people per week, while Planet Earth II attracts more than 12 million.
ITV pointed out that while the number of younger viewers watching The X Factor was lower, they accounted for a larger proportion of the show’s total audience.